SGSMOKE GRENADES
UNITED KINGDOM
My brief Talk colour

PROJECT DIRECTIONS

THE MOOD.
THE MOMENT.
THE FRAME.

A colour idea works best when it has a clear role. Choose a direction and build a brief around the image you want to make.

Abstract smoke colour referenceVISUAL REFERENCE

01 / Photography

A frame with an edge.

Start with the mood, wardrobe and background. A strong reference makes it easier to discuss whether a practical effect is appropriate, or whether the image is better achieved in post.

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Abstract smoke colour referenceVISUAL REFERENCE

02 / Celebrations

Colour with a purpose.

Bring the date, venue and visual idea together. Ask the venue about restrictions early; a photographic colour reference does not establish permission or suitability.

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Abstract smoke colour referenceVISUAL REFERENCE

03 / Film & music

Build the visual world.

Use colour as part of the treatment. Record the shots, delivery format and production questions, and involve the responsible effects professional before proposing a live effect.

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